If you are planning to start a new business website or blog, then one of your main marketing goals probably is increasing traffic. Getting more people to your website or blog is one of the important factors for any business because it provides you a wider audience to convert into paying customers. Though the web is a crowded place, and many other small business websites and blogs are also striving to get the attention of potential customers. In this article, we will discuss the connection between WordPress tags and SEO.

WordPress Tags and SEO

SEO is a reliable marketing practice for boosting website traffic. Many WordPress users usually look at the categories and tags in WordPress and think if using them will boost their SEO. Though, it’s necessary to understand what WordPress tags are and how they work before using them to improve your site’s search engine optimization. 

What are WordPress Tags?

In WordPress, tags are a tactic to assist you to arrange your site’s content and make it easy to navigate and access. After all, user experience is a critical part of having an effective website. 

Tags are an approach to gather all the related posts on your site under one title. When website visitors click on a specific tag on your site, they’ll be able to see all of the posts with that specific tag. For instance, if you run a web hosting blog and you regularly publish different kinds of articles, your WordPress tags may include “web hosting,” “SEO,” and “Marketing.”

Do WordPress Tags Improve SEO For Your Website?

Now here is the point to ponder: is SEO and WordPress tags interrelated, and will optimizing your tags boost your site’s SEO? This question is yet to be answered. Some experts say no – tags do not boost your SEO. While some say yes – and perceive a close correlation between tags and search engine optimization.

While it’s difficult to determine a close connection between SEO and tags, we do know that using tags and categories enhances the user experience of your website. Your website visitors can quickly find the content they want when you use tags, making them spend more time on your website. Ultimately, this provides your SEO a hike because it indicates to Google that your website is offering appropriate content that visitors desire to read.