Product pages work as the fundamental asset to represent the items in your online store. They play a vital role in not only notifying customers about your products but also urging consumers to buy. When building your product pages, you’ll need to think beyond just adding a basic image with a general product description. In this article, we will discuss what you should include on your eCommerce product page.
eCommerce Product Page
Now, the online store owners want to do more with their product pages to convert more. Check out these important things you can add to your eCommerce product page.
For online buyers, images are one of the important reasons for deciding whether to buy a product or not. Customers depend massively on brands to offer up-close pictures of their products. Image and video galleries are a significant part of the value proposition. When shopping online, consumers can’t try clothes on or hold a product in their hands, so they depend on the visual information on the site.
eMarketer states that 82% of US smartphone users got product descriptions and specs to be “very” and “extremely” powerful. Product descriptions present detailed knowledge on items in your online store. They usually tell just the facts, like product size, weight, and color. But it’s also a great idea to provide customers the advantages of using each particular product. For instance: How will this product help the shopper? How will the consumer feel after using this product? What problem will this product solve?
Product pages present your customers with a great deal of relevant information. Besides informing customers about items, it’s important to convince buyers to take the next step in the checkout process. That’s why you need a call-to-action button. It should explicitly state what the customer should do to buy the product. Some eCommerce brands use the words ‘Add to Cart’ or ‘Buy Now.’
Shipping & Return Details
Your products are only one part of the online shopping experience. Customers also need to know how the product will get shipped to them. The cost of shipping is a significant part of consumers’ interests. More than 60% of customers reported that cost was the most significant shipping factor when determining to buy. High shipping costs usually lead to discarded carts.
Similar Product Suggestions
When a customer lands on a product page for the first time, they won’t fall in love with the product and click “buy now” right away. There are various reasons for non-immediate purchases: the product isn’t precisely what they need, the item doesn’t have the color they fancy, or their size is out of stock. Your brand should use these reasons to market similar products to your customers. It’s a chance to lead customers to other available items in your online store without them leaving your site.
Customer Thermometer states that 50% of consumers believe it’s necessary to solve product or service issues themselves. The goal of FAQs on product pages is to present a helpful resource for customers to get their questions answered quickly. FAQs also decrease the need for your customer support agents to reply to the same questions; hence, they can focus on serving customers with more individualized requirements.
While customers get product details from your brand, many of their buying choices come from the reviews of their family, friends, and social network. Customers trust other customers who’ve used your product. Social proof can include star ratings, reviews, or user-generated content.