According to recent studies, the top page on Google gets 95 percent of the web traffic; with the following pages get 5 percent or less of total traffic. Most of the people when start a website, get crazy to increase their website ranking but in reality, it is not that difficult. Here are simple tips to improve website ranking.
Tips to Improve Website Ranking
There are some easy steps you can take to soar to the top of the search engine results page (SERP).
Quality content is the best hack for your search engine rankings and there is no replacement to quality content. Quality content produced particularly for your dedicated user improves site traffic, which increases your website’s authorization and relevance.
Having high-quality content on your website is one of the best steps to improve traffic and increase your search rank. In fact, in a new survey of marketing experts, 57% said on-page content development was the most efficient SEO tactic. Make sure your content is free of errors, full of keywords, mobile-optimized, drafted to address the particular requirements of your target readers, and includes relevant links to further internal and external sources.
Recognize and target a specific keyword phrase for each page on your website. Think about how your reader might search for that particular page with search phrases. It is very challenging for a webpage to gain search engine rankings for multiple keyword phrases unless those phrases are very similar.
If you need to rank for various keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are directing.
Get More Backlinks
Backlinks – links from other sites to yours are one of the most profoundly weighted Google ranking factors. Incoming links to your website content from high-authority domains confer your site’s power, bring in traffic, and improve your search ranking.
Concentrate on generating relevant links within the content. Instead of having “click here” links, try writing out the name of the target. “Click here” has no search engine value beyond the associated URL. Always use descriptive by linking keywords that also improve search engine optimization.
Fix Broken Links
Using quality links on your website is one of the best techniques to increase traffic and build the authority of your website, but links that bring up a 404 error damage both your user experience and your Google search engine rank. Use tools like BrokenLinkCheck or Dead Link Checker to find any broken links.
Image optimization is essential to increase the speed of your website and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and insert alt text.
The growing dominance of visual content online has brought with it new possibilities for improving a site’s search traffic by optimizing images and videos. Optimizing your images provides your website an extra opportunity to be found via image search, and a great logo or some eye-catching graphics can be just as powerful at attracting traffic to your website as your written content.
Use H1, H2, and H3 Headers
Not only do headers make your content more readable and easier to understand for humans and search engines alike, but there is also a powerful relationship between Google search rank and the use of header tags in the body of your content. Header tags are also an exceptional way to show the structure of your content and highlight your key points.
When a web browser loads a page, it loads many resources. Browser caching stores these resource files locally on the users’ computer. That way, when a user goes to a new page, those resources need not be loaded again.
For most of the websites, the best way to enable browser caching is by adding code to the web host/server .htaccess file. For WordPress, there are plugins available to perform this.
Last but not least. Website speed is the main ranking factor and an even efficient ranking factor for mobile pages. The reason why site speed is a ranking factor is that it is, first and foremost, a sign of quality user experience. Fast website speed will result in better user experience, while a slow website speed will result in poor user experience. A user is more likely to stay on your website longer if the site speed is faster and they also convert better and skip less. For those purposes, Google has made it a ranking factor.
Google has shown site speed (and as a result, page speed) is one of the signs used by its algorithm to rank pages. And several studies have shown that Google might be precisely measuring time to the first byte as when it examines page speed. Also, a slow page speed means that search engines can drag fewer pages using their designated crawl budget, and this could adversely influence your website performance and ranking.