Everything is quite simple when you just get started online because you have a few pages of content, your URL is simple and you are just trying to build some momentum. But over some time, your website grows and you start considering different hosting plans to support your website traffic and performance. Besides, you have more pages, posts, and URLs to deal with. So here comes the part to redirect a website URL.
In this article, we will discuss what a website redirect is and some common cases when you will want to redirect your website URL.
What is a website redirect?
A website redirect will take one website URL and assign it to another. When anyone types in or clicks on that original URL they’ll be directed to the new page or website.
Even if you don’t want to perform a redirect now, it’s apparently something you’ll want to do ultimately. You can perform redirects on a URL or page-by-page basis.
Redirect a Website URL
There are various types of URL redirects that you will want to know but the 301 redirect is the most popular and helpful.
A 301 redirect is a permanent redirect. This is the most generally used and influential redirect as it passes on almost all of the link juice of the current domain. This kind of redirect takes place on both a browser and server level. In time, the search engines will index this redirect.
A 302 redirect is implemented when you need to temporarily redirect a URL, but you have the purpose of going back to the old URL. For instance, you’re rebuilding your site, but need to direct users to a different domain while you finish making your site.
A Meta refresh isn’t used frequently but still, you might see this type of redirect before on page loading screens.
Have you ever landed on a page and received a message that states, “The original URL has moved, you’re now being redirected. Click here if you’re not redirected in 5 seconds”? Then you’ve encountered a Meta refresh.
This kind of redirect does pass on a little link juice, but not as much as a 301 redirect.
Reason to do a website redirect
Now that you have the basic idea of the types of redirects you can perform, it’s time to discuss the reasons you’ll need to redirect a URL in the first place.
Here are some general situations where you’d need to redirect one website to another.
Redirect a Subdirectory to a Page on Your Site
Possibly when you built your site you chose to make your blog page on a subdomain of your site. So rather than your blog URL being “yoursite.com/blog”, it’s been “blog.yoursite.com”. Only now you’ve concluded that it is a good approach to switch your blog off of the original subdomain structure. In this case, you’ll need to perform a redirect.
Redirect Duplicate Content to the Original Page
Having duplicate content on your website can really harm your ranking. You can avoid typical duplicate content problems by redirecting the duplicate part of the content to the original. This will not only decrease trouble with your visitors, but it should improve your search engine rankings as well.
Redirect Multiple Domains to a Single Domain
It is common practice to purchase multiple domain names associated with your main URL to protect your online brand. But rather than just purchasing these domains and making them lie there you can redirect them to your main website for whatever the reasons are.
Redirect Your Old Domain to Your New One
Did you formerly make your website on a domain that wasn’t your first option, only to buy your preferred domain later on? It happens a lot.
Whatever the reasons, you need to perform a redirect of your old domain to your new domain. Now, migrating an entire site is more complicated than a simple redirect, but it’s a great place to start.
Redirect an Old URL to a New URL
There are scenarios when you’ll have to modify the URL of existing pages and posts for some reason.
If this is the case, then you’ll need to implement a 301 redirect from the old URL to the new one. This is particularly true if your older posts are already indexed in the search engines, or you have links out everywhere online.