Instagram celebrated its 10th birthday last month and during this decade, it has grown to be one of the most popular and widely used social media platforms. It is an excellent tool to come into contact and grow your connection with your audience. This social media platform enables you to post and communicate with your followers in several ways. By posting a photo/video/message to the feed, but also with other formats such as Stories, IGTV, and Shopping. In this article, we will discuss the use of Instagram for business.
Instagram for Business
There are many social media platforms out there. That’s why it’s necessary to consider which ones are the most suitable for your e-commerce business. Instagram is a useful platform for businesses that sell real products that have exceptional photos as the main part of their business, that are community-oriented, or that have intimate access to their readers.
How to get started?
Surprisingly, Instagram is no longer a social media platform for teenagers and if you believe that it is a powerful addition to your social media presence, then it’s time to set up your business account! Luckily, it is a matter of just a few minutes:
- To set up your account you need to download the app from the App Store or Google Play.
- Open the app and click on ‘Sign up’ to enter your details. The app also provides you the choice to log in with your Facebook account (as Instagram is owned by Facebook).
- To allow Instagram to understand that this account is for your business, go to Settings in the app. You can see the Settings menu under the icon shaped like a person in the bottom right corner of your phone and then clicking on the menu in the top right corner. In Settings go to Account and click the ‘Switch to Professional account’ title.
- When you’ve switched to a business account, keep in mind to add details about your business to your account. Such as your telephone number, email address, physical address, and your opening hours.
There you go! You’ve successfully created your free business account on Instagram and it’s time to start posting and find some followers. If you’re completely new and don’t know where to start, you can check out the feed of related businesses to get an idea of what they’re posting! Instagram also allows you additional techniques to get your content noticed by your audiences, such as Instagram Shopping or advertising on Instagram.
Another important step is to be consistent in how much you post to your account. There is no odd if you want to post about a current issue that wasn’t part of the original plan, but just keep in mind to be careful of posting too much and coming across as irritating. Contrary to this, try to post regularly to make people know what you’re up to and what your plan in the market is.
Hashtags are like keywords on Instagram. The more you use, the more influential the influence you will have with your post. Now don’t take it to add 30 hashtags to every image but adding the right ones can benefit you a lot. So think about which hashtags you can use to reach the target audience, or another idea is to check out the hashtags similar businesses are using.