We have seen an enormous surge in online shopping in the last year. Possibly, it’s mainly due to the pandemic but also, people prefer buying things at the ease of one touch. Many online stores are allowing their customers to get access to their favorite products with just a few clicks away. This growing trend allows greater business opportunities, so the store owners need to adapt rapidly to shifts in consumer behavior and emerging technologies. In this article, we will discuss some important trends in the eCommerce industry you can follow to get more results.
Important Trends in Ecommerce Industry
Now many business owners are building and improving their eCommerce business to meet customers where they are. Follow these important trends in the eCommerce industry to convert more.
Amazon is not just popular and dominant in the eCommerce market for its wide variety and speedy shipping. With data collected from browsing histories, wish lists and previous purchases, together with freely given information, such as date of birth, gender, and location, many business owners use AI-powered product suggestion engines to build individualized homepages that display extremely relevant products. Consumers relish this experience and reward Amazon for it with more spending and long-term commitment. You can follow this trend to stand out from the crowd.
Smartphones are one of the most widely used devices for internet surfing and browsing information. Apart from that, it is also the most preferred device used to buy online. Smartphones are responsible for over 60% of all traffic to online stores and over half of the sales. Seeing the huge number of smartphone users, online retailers are increasingly putting efforts into improving the mobile versions of their websites, helping them to load faster, make finding and viewing products easier, and making it more manageable to checkout.
Multiple Payment Options
It is also seen that the customers have individual preferences and requirements when it comes to payment methods, but they might cancel a potential sale if they can’t pay how they want on an eCommerce website. Offering a wide variety of methods to pay is a useful way to increase conversion rates on mobile devices. Furthermore, if customers can save their payment information on your site, they’ll be able to checkout even faster the next time they make a purchase.
Customers and businesses alike are becoming more conscious of the environment. Because of this, customers are being more mindful about where they shop and the impact it has on the environment and related effects. With climate change and the environment becoming increasingly critical subjects that are constantly in the news, assume sustainability to be of growing importance in the marketplace.
Trust is the foremost factor of the brand-customer relationship. Trust works across all strands of an online store’s operations. It starts with delivering on your agreements and being upfront. Apart from that, it also means having transparent (no-hidden extras) pricing, clearly worded and easy-to-understand terms and conditions, product images and descriptions that are accurate, and genuine product ratings and reviews.
Also, a reliable company is the one that is secure and bugs-free. It uses SSL to encrypt transactions, secures data to protect against data theft, prevents customers’ accounts from being hacked, and keeps its website clean so that customers’ devices don’t become infected.