A Virtual Private Network (VPN) can improve the worthiness of your Search Engine Optimization (SEO) in several ways. A VPN can benefit SEO by keeping your data safe and providing you access to natural search engine results page ranking from around the world. In this article, we will discuss the benefits of a VPN and how it can improve your SEO score.
How VPN Works?
A VPN simply connects you to a third-party server that will send your data through various servers around the world. Every bit of data transferred between you and an internet application will first pass through your VPN.
Everything going back and forth from your PC to the VPN and the end address is encrypted, indicating it can’t be intercepted by an external agent, even if they do get access to your network.
How VPN benefit SEO?
VPN and SEO have strong co-relation. Why does it matter where your data originates or how it gets to the receiver? If you’re doing SEO, these two things will be of great importance to you. Here are some of the benefits of using VPN.
A Practical Solution
A VPN builds an encrypted bridge between your computer and a remote VPN server. In this process, your data is encoded at one end and decoded at the other, making the data incomprehensible in-transit.
Your website traffic then proceeds from the VPN server to your requested website, using that IP address and hiding your device’s original IP address.
Your Internet Service Provider (ISP) or any other spying eyes can only see your activity as far as the VPN server, making it impossible for them to track your internet activity when you use a VPN.
The main advantage of using a VPN from an SEO aspect is the capability to see the original Search Engine Result Pages (SERPs) from around the world.
With the growing number of geo-restricted content, cookies, and page trackers, it can be challenging for digital marketing experts to inspect SERPs in the same way users do.
Skewed SERP rankings can have a big impression on your overall SEO plan. Without explicit knowledge of the modern rankings, you won’t be capable to strategize subsequently and may not even comprehend the actual ranking of your website.
Without a VPN, you can’t see the actual SERPs of any other location, which can drastically restrict your SEO policy.
Avoid Google Ad Preview Inaccuracies
Google Ad Preview is an essential tool when designing and controlling your PPC campaigns. It enables you to study searches for keywords in various locations to monitor your ad and also the natural listings. It also allows you to control your PPC adverts without danger of lower Click-Through-Rates (CTR).
The most reliable approach of getting out of this is by using a VPN that empowers you to control both the organic and paid results in the right way. Without a VPN, you’ll be dependent on the Google Ad Preview tool that has the probability of mixing up the paid results and organic listings – and this drives to trouble in your SEO strategy.
Any attack on your website could have a critical impact on your rankings. If a hacker gets into your site, they can do long-lasting harm and get you punished or beat down a few points.
If you use a precise VPN that you can, security won’t be any headache anymore. Most of the best VPNs now have high-level encryption and exceptional security standards in place from the start.
If you’re working on your SEO project, there’s a huge chance you’re doing a very large number of searches, usually with related keywords. Unluckily, Google and other search engines don’t like it. They might flag you assuming you a robot and not a human for unusual search volumes and redirect you to reCAPTCHAs before you can proceed with your searching.
Pick a VPN with the capacity to alter your IP address. This will block the reCAPTCHA problem since search engines will not be able to tell that all the searches are coming from the same location.
VPN or Proxy
You may be familiar with a common term proxy server before in your quest for internet security or access to location-specific content. They are confined to only a single purpose. The only task they can do is mask your IP address. Also, they only do it on an application-by-application basis. You would have to configure each separate application you use to get the advantages across the board. There is no security advantage, only some location masking.
However, VPNs present you much more than proxies, and you won’t have to configure them to work with each application individually. Overall, a VPN provides you a lot more for a lot less work and is more beneficial for anyone doing SEO.