How to speed up a WordPress website is an evergreen question because the factors that make an impact on it are always changing. So speeding up a website is very important because if you don’t do it, you may lose significant numbers of traffic to your website. In this article, we will discuss how to improve the speed of a website and some tips that can help you to get the job done.
Why improving the speed of a website is important?
Several reasons prove the importance of speed for a website but most importantly, the speed of a website is one of the most prominent factors that Google uses to rank the websites. A research concluded that if your website page takes more time to load then there is a big chance to lose visitors by 4.3%. Especially, if you are running an e-commerce website, the online buyers are more impatient and they expect the page to load faster. Disappointing them means losing customers.
Speed Up a WordPress Website
Here are the simple tips to improve the speed of your website:
Choose the Best Web Hosting Provider
A big factor that influences largely the speed of a website is the hosting of your WordPress Website. When you start a website, make sure to choose the best web hosting provider to get the best results.
The idea of shared hosting to start a website might seem great to some if it offers unlimited bandwidth, extra space, emails, domains and more. However, one thing that most of us miss out is that shared hosting comes with a poor speed, especially in peak traffic hours. So it is important to choose the best from the top web hosting companies to get the 99% uptime in any given month.
Choose the Best WordPress Theme
WordPress theme is basically a framework or you can say an outlook of your website that’s why you can see many themes with powerful features, sliders, widgets, icons, and many more catchy details that attract the eyes of the customers. But one should keep this in mind that if they have too many features and large page sizes, then it will surely affect the speed of your website.
An ideal approach is to choose the best SEO optimized WordPress themes for your website that provide an amazingly stable structure that won’t reduce the speed with more plugins or custom edits.
Images are the chief contributor to the size increment of a website and ultimately, the speed of a website. Luckily, many tools can efficiently reduce the size of your image without changing its quality.
For example, you can use compressor.io to reduce the size of the image from all formats without reducing the image quality.
Use a Content Delivery Network (CDN)
The traffic that visits your website comes from different regions across the world, so the loading speed of your site will change if the people are based far distant from where your site is hosted. There are various CDN (Content Delivery Networks) that aid in maintaining the loading speed of your website to a minimum for people from different regions. A CDN holds a copy of your website in multiple data centers based in various regions. The basic purpose of a CDN is to serve the web page to a guest from the nearest feasible location.
Minimize JS and CSS Files
If you operate your site through the Google PageSpeed Insights tool, you will possibly be informed about reducing the size of your CSS and JS files. What it actually implies is by decreasing the number of CSS and JS calls and the size of those files, you can improve the loading speed of your website.
Optimize WordPress Database
Removing undesired data from your database will retain its size to a point and also benefits in decreasing the size of your backups. It is also important to remove spam comments, fraudulent users, and old drafts of your content and perhaps unnecessary plugins as well as themes.
All of this procedure will help you to decrease the size of your databases and web files, and ultimately speed up a WordPress Website.
Uninstall Unnecessary Plugins
Keeping unnecessary plugins on your WordPress websites will add a huge amount of trash to your web files. Furthermore, it will also increase the size of your backup and put a huge amount of load on your server resources while backup files are being generated.
It is an intelligent approach to be relieved of the plugins that you don’t use and also look for substitute techniques to use third-party services for automating or scheduling tasks.