You know how Google ads can boost your business right? Luckily, running Google ads is not that difficult and expensive method. You can set up your Google ad campaign within few minutes by spending just a few dollars. To get the most out of your ads campaign, there are certain things you should be knowledgeable about. In this post, we will show you how to setup your first Google ads campaign with complete analytics.
Setup Google Ads Campaign
In this post, you will learn how to setup Google ads campaign, and what are the important steps to take care of in the entire process?
Start with Keyword Planning
It is important to be knowledgeable about the keywords that people use to find your website before setting up your first ad. It is an ideal approach to choose a collection of keywords that are most related to your business. Google Ads will allow you to use up to 10 keyword phrases per ad.
In case you are new to the field of keywords, you can use Google Keyword Planner. Simply type in a few keywords or your website’s URL and Google will provide you a list of recommendations. It’s great to add your business name as a keyword too because that can assist people to find your particular business in search results.
Answer Google Ads Questions
Now you have your keywords, go to ads.google.com and login with your Gmail account or create a Google account. Google will ask you a few questions as you get started.
What’s your main advertising goal?
Do you need more people to try your business, visit your website, or come to your e-commerce store? Pick one goal for now. You can regularly produce ads with different goals later.
Where are your customers?
Coming to the next, now you have to choose the geography you would like to target. That could be a region as small as a single ZIP code or it can be as big as an entire country.
Set up keyword theme
This is the point where your keyword research matters. Click ‘add keyword theme,’ type in the keywords you’ve selected, and Google will suggest more relevant keywords. You can have up to 10 keywords per the theme. Each theme will assist match your ads to relevant searches.
Headlines and Description of your Ad
So now you have your keyword theme set up, let’s move to the next step: writing the headlines and descriptions for your first Google ad.
The headlines are the blue clickable segments of your ad. Your ad can have three headlines, each with up to 30 letters. One of those headlines should be your business title.
Following the headlines, there’s the description, which is a brief text. You have two description lines at up to 90 letters each describing the sort of your business.
After that, the next text segment is your display URL. Your ad will automatically show up your main URL in green. It’s not clickable, and it’s there to make the client know what website the ad will take them to.
To visit your website, they’ll click on your headlines. For this, you need to attach the URL that you are actually sending them to in the field labeled ‘final URL.’ It can be different from your display URL.
Furthermore, you can increase the message you add in each ad with extensions. You’ll see these tools on the left page menu under Ads & extensions.
Set your daily budget
Next, Google will recommend some daily average rates for you that will be based on your keywords, audience size, and goals. For each budget range, you can see how many views and clicks your ad should get per month.
However, you can also set your own budget if you don’t like the choices Google provides you.
Set dates for your ads campaign
In this section, you can choose a start and end date for your campaign. You can also pause your campaign or modify the end date after your campaign starts.
Preview your ad before submission
Once all of this is done, you’ll be able to see how your ad will appear in mobile and desktop search results. If you’re not satisfied with how it seems, you can go back and make your desired adjustments.
Submit your ad for approval
It is important to note that your ad will not go live instantly. After you submit it, it will go into a queue for editorial approval. That’s where Google approves that the ad meets their criteria and supports Google Ads policies.
It normally takes less than 24 hours for Google to approve your ad. However, in case your ad doesn’t get approved for some reason, Google will notify you why so you can fix the problem.