If you need to track key metrics like email signups or sales for your WordPress website, just keeping an eye on your website traffic summary doesn’t provide you the complete detail. If you need your website to be successful, then you need detailed metrics like which pages are getting you the most signups, which traffic source is giving the best results, and more. This is where goal-based reports come in. In this post, we’ll discuss how to set up Google Analytics goals for your WordPress site.
What are Google Analytics Goals?
Goals are user cooperation that you can follow using Google Analytics.
You can set up goals to include conversions, follow sales, track email sign up forms, and more. All of this can assist you to earn money online and improve your website conversions.
Why do you need to Create Goals in Google Analytics?
With goals, you can have an overview of all kinds of aspects of your site. For example:
- If you market digital products, you could use goals to know which sources are earning the most sales.
- If you run an eCommerce store, you could use goals to recognize where clients are most prone to quit the checkout process.
- If you run a fitness blog, you could use goals to see which posts help candidates to fill out your contact form.
Setting Up MonsterInsights with Google Analytics
We suggest using Google Analytics with MonsterInsights. It can automatically set up goals for you and save you much time and work.
First of all, you’ll have to install and activate the MonsterInsights plugin.
After activating MonsterInsights, go to Insights » Settings in your WordPress dashboard. There, you can enter your license key and connect MonsterInsights to Google Analytics.
Setting up Google Analytics for eCommerce Tracking
First, log in to your Google Analytics account.
If you’re using it on multiple websites, make it certain that the desired website is chosen. Just click on the box to switch to another website if required.
Then, in the View column, click the ‘Ecommerce Settings’ link:
Switch on the ‘Enable Ecommerce’ option. After that, you’ll see the ‘Enable Enhanced Ecommerce Reporting’ toggle. Switch this on too.
Click the Save button at the bottom of the screen.
There you go! You can now set up your eCommerce tracking in MonsterInsights.
Setting Up MonsterInsights for eCommerce Tracking
In your WordPress dashboard, go to Insights » Addons.
Then, click Install under MonsterInsights’ eCommerce addon. It will automatically install and activate.
Now, go to the eCommerce tab in Insights » Settings. Turn on the ‘Use Enhanced eCommerce’ setting.
Bingo! MonsterInsights will now take care of everything else for you.
Go to Insights » Reports and click on the ‘eCommerce’ tab to view your report.
You can view all kinds of other insights, as your best conversion sources, the total of products added to carts, and the total removed from carts. If you need more details for any report, click the View button under it. You’ll be directed to the full report in Google Analytics.
Setting Up Goals in Google Analytics Manually
If you don’t like to use MonsterInsights, or if you need to track a distinct type of goal, then you can do this in Google Analytics manually.
Login to your Google Analytics account and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.
Next, click the ‘+ New Goal’ button to begin creating a new goal.
You might see a Template section here if you’ve chosen an industry category for your website. Skip this and click on the Custom radio button below. Then click Continue.
There are 4 types of goal you can create:
- Destination: this follows whether a visitor moved to a particular page, like a thank you page after filling in a form.
- Duration: this tracks how long a visitor spent on your website.
- Pages/Screens per session: this tracks how many pages someone views on your site.
- Event: this can track all kinds of information, like button clicks, video plays, and downloads. It needs a little more setup than the other options.