Online reviews are an important part of any business because they are just like testimonials that show the credibility of the firm. With the prevailing situation, they’ve even become necessary when you own a small business. More than ever, people are looking for businesses and products online. Having positive reviews and ratings will help you stand out and bring more traffic to your website. But what should you do when you have negative reviews? In this article, we discuss how to deal with positive and negative online reviews.
Positive and Negative Online Reviews
For potential customers, online reviews are very important. Every one of us prefers to check out reviews before adding any product or service to the cart. It’s how we decide whether a website or business is reliable.
Online reviews are also essential for SEO. For a few years now, there’s an overall consensus among SEO experts about reviews being a ranking factor for local search.
Why should you react to positive and negative reviews?
Reviews are the very first thing that tells what other people, especially your customers, think of your product. If you reply to reviews, you’re telling your clients that you care about their opinion. And that’s something they will appreciate. It will also make your business stand out from other competitors, as a lot of them do not make an attempt to reply to online reviews, particularly when it comes to negative reviews. Moreover, responding to reviews will help you win the trust of new customers.
If you give a reply to a review, you’re not only addressing the person who wrote the review. Your response will be out there for all of your potential customers to see. Handling reviews with thanks, appreciation, and a little bit of humor can have a tremendous impact on the way people see your brand.
To which reviews should you respond?
Responding to reviews seems to be a sensible thing to do. That does not mean you should reply to every single review. In our conclusion, you should specifically respond to negative reviews. Addressing negative reviews will show potential customers how you manage problems and solve issues of unhappy customers.
It is also intelligent to respond to extremely positive reviews too, especially if the response is elaborate and detailed. Replying to positive reviews will provide you the chance to promote your brand and dispense your enthusiasm for your business.