Landing pages are one of the most important parts of any website and that’s the reason they need proper consideration. If the landing pages are optimized properly, you can surely boost your website traffic and conversion rate. These pages are specifically designed for your visitors, so they are responsible to convert your visitor into a client. In this article, we will discuss the best practices to optimize your landing pages.
In short, landing page optimization leads to more conversions, which increases the ROI of your Pay Per Click (PPC) marketing campaigns. The optimization of landing pages has two primary benefits:
- More PPC Leads: When your AdWords landing pages are supported by best optimization, more of your clicks will lead to conversions. That’s what PPC is all about!
- Better Quality Scores: Targeted, well-designed landing pages perform better Quality Scores because they are more regulated with the searcher’s intention. This benefits you because higher Quality Scores result in better Google ranking.
It’s obvious that landing page optimization is crucial to Search Engine Marketing (SEM) and in this article; you are going to learn how to do it.
What is a landing page?
In plain words, a landing page is a page where your visitors “land” (come) from other sources, such as search engines or social media. It’s a page that you need to optimize to provoke a positive response from the visitor, such as buying a product, subscribing to a newsletter, or even clicking through to another page on your site.
Optimize Your Landing Pages
There are a lot of things you can do for your landing page to get more traffic on it. But in this article, we’ll focus largely on how to increase your conversion rate by optimizing landing pages.
Focus on Landing Page
Focus is essentially needed for your landing pages since this is where you’re presenting your products and services to sell, or building your expertise! Make sure you only have one point of focus on and not a lot of different things. If people come to your landing pages because they are looking for the best web hosting plans you are offering on your website; you need to optimize your landing page in a way that leads them to your checkout.
For most landing pages it’s normally pretty simple to find out what you need people to see first. If you’re selling a product, your landing page for that product should focus on the ‘Add To Cart’ button, also known as the call-to-action. Find the best position, color, and theme of your call-to-action.
Headlines of Landing Page
Your landing pages need to be quite apparent about your product from the start. It takes only 8 seconds for a visitor to make his decision, so it is beneficial for you to display all of your powerful stuff first and tell it as fast as possible.
Make sure to optimize your headline and tagline. These should clearly describe the core objective of your product. Create a headline for your landing page that draws your visitors’ attention.
Images have a most profound influence on driving your visitor from your landing page through your website. If you’re selling physical products, having clean images on your landing pages can have a great impression. This way people will completely understand what they’re buying as it’s a substitute for touching and seeing a product in a real store.
An exceptional technique to improve people’s perception of your product is by having pictures of people using your product on your landing page.
In this advance online world, your eCommerce website needs to support the best payment options. And if visitors see your landing page has (various) reliable credit card logos, they’ll feel more secured on it!
An estimate shows that about 60% of the visitors just abandon their transactions if their preferred payment option isn’t available. So make sure these signs and logos are more visible on your landing pages.
Wikipedia defines the term “social proof” as following:
“A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”
This implies that people will try to copy the behavior of others. And if you show them others who were satisfied with your product, this will persuade them to use it as well. The best way to do this is by showing testimonials or recommendations on your landing pages. Another ideal technique to do this is by showing how many other people have already used your product.
Trust badges are the safety signs and security seals that build the trust of your visitors. They make sure people feel like your landing page is a secure place. Try to add these safety signs on your landing pages because it will give the impression that your page is supported by these well-known platforms.