Whether you blog goal is to earn through placing ads or you are doing it for information purpose and SEO, the title of your web pages is important for getting more visitors. Simply ranking on Google’s first page isn’t enough; you have to stand out with creative titles. Keeping that in mind, all you need to do is create attractive titles, right? Well this is not the case. Recently, Google has started rewriting the title tags of websites to create more relevant titles in the search results. If your title tags aren’t informative, precise, and concise, then it may affect your SEO.
If you want to learn how does Google rewrite your title tags, why do they do so, and how does it affect your rankings, keep reading.
Google Rewrite Your Title Tags
Google has only started to rewrite title tags recently, so many people are still in the dark on how it’s done. However, there are some common ways in which Google does this. The SEO experts that are managing your website are likely aware of these methods. Here are 4 primary ways in which Google rewrites your title tags:
Google Shorten the Title
The most common way in which Google will alter a title tag is by shortening it. This only happens when your title tag is too long. Google shortens title tags by cutting off anything above a certain character limit.
So, if the character limit is 50-60, then make sure your titles are within this range. Anything longer might be altered by Google. Title tags that are altered in this way usually end in an ellipsis.
Google Remove Keywords from Your Tags
Google will only remove keywords from your title tags if they are stuffed. Stuffing the same keyword in your tags is an outdated practice and won’t help your rankings. In many cases, it may affect your rankings negatively.
To avoid this issue, Google will remove some of the extra keywords to make your tags more readable.
Google Expands Your Title Tags
Google has a “perfect” range for the title length of any title on its search engine. This is why you’ll notice that most titles are roughly the same length in the search results.
If your title tags are too short, then Google may add relevant information to your tags to make them the ideal length. Google may add content from the H1 tag, brand names, or even dates to these tags to lengthen them.
Yet again, you can avoid this by making sure that your title tags are the perfect length which is between 50-60 characters.
Google Alter Brand Name in the Title
Lastly, Google may change the brand names in the title tags to improve the readability or shorten it. It won’t remove the brand name completely; it may move the title tag to the beginning or end of the title.
In some cases, Google may add your brand name to the title even if it’s not already present.
There’s no need to be concerned about this as it won’t affect your SEO. In many ways, it can have a positive impact on your website.
Why Does Google Alter Your Title Tags?
There may be several reasons for this, but the core reason is to improve the title’s quality. For example, your title may have poor readability or it may not be informative enough. Google wants to enhance the user experience for its customers, which is why it will make sure that the search results only display relevant titles.
