A Guide to Keyword Research for Beginners

A Guide to Keyword Research for Beginners

If you are a beginner and want to learn how to do keywords research, buckle up, you’ve landed on the right page. If you are a new blogger and just started a blog but you don’t get any traffic from search engines because nobody is looking for what you’re writing about. Don’t worry; we are here to help you. In this how-to guide, we’ll discuss how to find keywords, how to use keywords, how to place keywords and everything else important for keyword research for beginners.

What are Keywords?

What are Keywords?

Keywords are words or small phrases that you insert into your blog posts and website to get visitors from Google or other online sources.

For instance, an IT blogger writing about web hosting information might use keywords in his content like best web hosting, cheap web hosting, free web hosting, web hosting provider, web hosting company, etc.

By using those keywords, when someone searches those terms on Google, your content is more prone to rank up near the top of search results.

How to use Keywords?

But before adding keywords to your content, there are some rules for optimizing your content with keywords:

  • Your content should be simple to read. Write for the audience first and SEO second.
  • Don’t use excessive keywords in your copy, they should only be 2% of all your copy.
  • Be mindful that your keywords are used naturally and spread throughout your copy.
  • Use your keyword(s) within the body of your article, page title, headings, and the meta description.

Keyword Research for Beginners

Keyword Research for Beginners

Keyword research is the process of finding the specific terms and phrases that people use in search engines and other platforms like YouTube.

After you find your keywords, you further separate and compare them to get the best ones. Next, you use those keywords in your copy so that you may rank higher on search results. From an SEO point of view, keyword research is one of the most essential parts that help your website rank higher. Given below are the means to do keyword research.

Brainstorm Keyword Ideas

Keyword Ideas

Begin your keyword research by creating a list of all possible phrases you think people search on Google. Let’s suppose that you run a marketing website, you’d need to consider what topics things your target audience would search for to find your content.

Some of the terms, also known as seed keywords that would come to mind would be:

Search engine optimization (SEO), Social media marketingEmail Marketing, Blogging, PPC (pay-per-click), Website traffic.

These are your seed keywords, phrases, or topics that are too widespread to be targeted on their own.

Wikipedia Content

Wikipedia Content

Another pro tip is Wikipedia. This widely visited platform is ignored when it comes to keyword research. You can get hundreds of keyword ideas through their precisely organized categories. And the process is simple too.

Simply type the broad topic you need keywords of. Then go to the Wikipedia page on that topic.

Once you’re there, check out the Contents section. It will assist you to discover sub-topics that would be difficult to find anywhere else.

Searches Related To

Searches Related To

What’s more organic and reliable than getting keyword suggestions from Google itself? Simply, search for any keyword related to your topic on Google. Scroll down to the bottom of the search results page to the Searches Related To section and you’ll get the most intimately related keywords to your search phrase.

YouTube and Google AutoSuggest

YouTube and Google AutoSuggest

There is another trick you can play with Google to find keywords. Type a keyword on Google, and you will see that it will start making some keyword suggestions via the autosuggest feature.

These are important keywords as Google is suggesting keywords that are being searched by millions and billions of users worldwide.

SEMRush

SEMRush

There are many online tools you can use for keyword research. SEMRush is a wonderful blog SEO tool that helps you to get your job done. It has many features related to Ahrefs.

One of its prominent features is that it can assist you to see your competitor’s keyword just by entering the URL in the main search bar.

Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is another competent tool to get keyword ideas, but its only defect is that it doesn’t reveal the precise search volumes. To see the exact search volumes, you need to pay on Google Ad campaigns.

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